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The iPad went on sale in the USA just a couple of months ago, in early 2010. It had already been anticipated that demand would be high but the actual level of demand went way beyond what anyone had imagined. Even now, over 2 months later, Apple is selling over 200,000 of the devices every single day, all this in spite of what was widely considered a rather high price.

Demand was so high, in fact, that the international launch of the iPad had to be delayed in order that Apple could meet the demand in the United States. However, at the end of May 2010 the gadget went global, hitting shops internationally, met by a very eager audience of both gadget crazy consumers and businesses alike.

In much the same way as happened with the iPhone when it first hit stores and the web in 2007, businesses are recognising a real potential in marketing to mobile internet users. There are 10 million such users in the United Kingdom alone and the iPad looking set to become only the first of a number of table style gizmos, this figure looks set to increase rapidly.

Businesses are already making use of the iPhone in marketing, largely through the development and release of applications through Apple App Store. Companies such as eBay and Amazon have made it possible for people to shop online through their iPhone apps, while others such as Woolworths have released games as a purely brand awareness orientated project. As the apps currently in existence for the iPhone will also be compatible with the iPad, it seems these marketing efforts will indeed cross platforms and reach what will undoubtedly be a massive global audience of iPad users.

Common perception is that the iPad will increase the number of mobile internet developers. With such hype surrounding the gadget, it’s a fair bet that iPad app developers will be rather busy in the coming months.

Find an experience iPhone and iPad App Developer online.